Why Geo-tagged content is the NEXT BIG THING

A year ago I would have said that podcasting and blogging are the most significant developments on the web, with regards to public engagement and access - but technology evolves so fast that I now consider these to be “old school” and linear, the current fads are in social networking, global positioning and mashups. When geotagging is mixed with blogs, podcasts and facebook, we have a dynamic way of navigating content, our friends and media - spatially through Google Earth, which has revolutionised the way we view our planet.

When on location I have a little gadget which tracks my GPS coordinates as I go about my work. Back at base I can use this geotrack to geotag my media, view it on Google Earth and remotely share it with my friends over the web. Geotagging is the next big thing and it is how broadcasters and producers can extend the life of their content, making it more dynamic, more immersive and placing it in a global context – particular with regards to natural history and travel.

Audio trials have been carried out with GPS tagged narration to guide you through the streets of a city, and interactive games such as Pacmanhattan carried out on the streets of Washington, but this is just the beginning. As KML files become more common, and wifi networks and GPRS becomes more widespread, our TV and Radio audience will be able to access our geo-tagged content from the exact location in which it was captured, creating audio-visual location based experiences.

- Paul Williams

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