"This lecture is about the future of public service broadcasting or, to give it today's fashionable acronym, PSB. I am saved the need to define PSB because OFCOM, in the person of its Chief Executive, Ed Richards, has defined it for us. He says it is broadcasting that aims to do four things: to increase our understanding of the world; to stimulate knowledge and learning; to reflect the cultural identity of the United Kingdom; and to ensure diversity and alternative viewpoints..."
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