Video: David Attenborough discusses the Future of Public Service Broadcasting

Sir David Attenborough has given the first in a short series of creative lectures by leading figures from the world of broadcasting. Recorded in London on 30 April, Sir David gave his views on the future role of public service broadcasting in the UK.

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"This lecture is about the future of public service broadcasting or, to give it today's fashionable acronym, PSB. I am saved the need to define PSB because OFCOM, in the person of its Chief Executive, Ed Richards, has defined it for us. He says it is broadcasting that aims to do four things: to increase our understanding of the world; to stimulate knowledge and learning; to reflect the cultural identity of the United Kingdom; and to ensure diversity and alternative viewpoints..."

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