Google has launched a new video online service allowing consumers to upload their own videos and view content from a selection of television networks and independent producers.
A number of UK media partners have signed up to the service including Talkback Thames and ITN. They will initially use the site - video.google.co.uk - to offer "free promotional excerpts".
Unlike the US version, Google Video Store, which launched in the beginning of January, there are no immediate plans to enable UK customers to rent or buy premium content.
Mark Wood, chief executive of ITN, said: "As one of Google Video's original launch partners in the US earlier this year, ITN is very excited to enter into the next stage of global roll out of this unique service."