Here is a case in point - why should producers rely on broadcasters to distribute their content?
Aardman are doing it with their short films sent straight to mobiles and others created exclusively for the web. Now Talkback Thames is to enter the burgeoning UK on-demand market, launching a broadband service by the end of the summer that will allow consumers to pay to download its content direct from the internet.
The RTL-owned company will initially make available 200 hours of its flagship British comedy series, including Tommy Cooper, Goodnight Sweetheart and Men Behaving Badly.
More recent Talkback Thames series will be added at a later date.
"It is important to start to give consumers the choice in how they want to view their programming. If we don't give them options, someone else will."
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