Iv'e been editing graphics and video for years using Adobe products and I must say that I find them as robust and adaptable as any apple product. Editing with Premiere offers as much functionality as FCP (for my needs at least).
Earlier today Adobe issued a press release that "New Adobe Video Tools Selected for Creative Desktop Initiative" and on the front page of the BBC intranet "Gateway" we read "Adobe and Cloud deals set to enhance iPlayer".
Adobe to enhance iPlayer
BBC iPlayer will be available on Mac and Linux computers for the first time by the end of the year after the BBC announced an agreement with Adobe to use its Flash player software. The BBC is also set to become the first UK broadcaster to have all of its online content made freely available via Wi-Fi, after agreeing a non-exclusive venture with The Cloud, the UK’s largest provider of ‘hotspots’.
The iPlayer enables viewers to download and view around 400 hours of tv content from the last seven days and store them for up to 30 days. Following a ‘soft launch’ in July it generated some half a million downloads from a quarter of a million registered users in its first five weeks. With user numbers rising steadily, FM&T director Ashley Highfield has set up a full consumer marketing launch in December to coincide with the arrival of streaming. Mac and Linux users, however, will not be able to download programmes and Highfield said he did not yet know whether there would be sufficient users to justify investing in the functionality.
The iPlayer’s growth will continue next month when it will be embedded into the Daily Telegraph’s website allowing users to click on any BBC programmes mentioned and be taken to the iPlayer to download them. Highfield said it would be the first of a host of ‘deep embedded relationships’ with listings providers and tv and radio sites. The BBC also hopes to set up an iPlayer trial in a small number of Virgin Media homes before the end of the year with a view to launching a full cable service early next year.
New Adobe Video Tools selected for BBC Creative Desktop
"Adobe Systems Incorporated today announced that the BBC, through its technology partner Siemens, has selected Adobe® Creative Suite® 3 Production Premium as its preferred solution for PC-based non-linear editing and post-production. Production Premium CS3 is Adobes complete integrated post-production solution for video, audio, graphics and Web publishing that will be used to edit and deliver content across the Corporations broadcast channels and Web sites."
The move will support the BBCs Creative Desktop Initiative, in which the BBC aims to standardize on leading tools in an effort to improve workflow efficiency, create a tapeless environment and reduce costs. Beginning in April 2007, it will start rolling out Adobe Premiere® Pro CS2 to PC users within the organization, allowing them to take advantage of the powerful non-linear editing tool...The BBC will implement a phased approach over the coming year, with an expected initial deployment of 150 workstations.
Read the full Adobe press release here